19 Sep

Posted at 12:00h in Blog
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Alarming Facts on Arthritis OA is the causing diagnosis for more than 90% of the total hip or knee joint replacement operations being done worldwide. 1 Worldwide, osteoarthritis (OA) is estimated to be the 4 th leading cause of disability. 1 Prevalence of OA in India ranges from 17-60.6%. 2 Prevalence of OA increases with age and generally affects women more. In 2008, India was ranked one of the TOP 2 countries in the absolute number of people aged 65 and over ( 60 million). 3 Therefore in 2008–2040, there...

20 Jul

Posted at 11:28h in Blog
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Doctors have changed and so have patients. I still recall going to a doctor in the earlier days, waiting in a long line of patients who discussed what was wrong with them. It used to be a place to meet uncles and aunties from the area and catch up on what was happening in and around. The wooden partition between the patient and the doctor and the curtain between the doctor and his compounder. The paper packets of tablets and small plastic bottles with red syrups. Going back home, clueless...

03 Jul

Posted at 13:44h in Blog
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Figure this, a doctor prescribes a medicine, and you Google what he has prescribed.   Yes? Of course, yes. We all do. And if we don’t. You will start now.   There is a rising trend of people searching prescriptions online.   Image Ref: https://www.mckinsey.com   We ask, Why? Don’t patients trust doctors anymore? Of course they do. But as technologically armed individuals, we need more information on anything that relates with us.   Do patients want to buy medicines online? Not always. Patients cant wait for Acute care medicines to arrive a day later.   Is it just casual searches? Its not like we would prefer to read about...

28 Jun

Posted at 07:29h in Blog
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Many years back, way before digital and pharmaceutical brands met in India,  I was working on a communication plan for a latest generic me-too pharma brand. This brand was being launched by the company, knowing that there was a huge brand leader with almost 90% market share in the market. So much so, that the leading brand was almost a household name. One would think that who in their right mind would want to compete against that right? But in pharma, things are a bit different. This is the situation one...

28 Jun

Posted at 07:15h in Blog
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Online Reputation Management is a huge cause for concern in various industries today and it should be for pharma brands too.    Brand reviews, third-party endorsements, and web write-ups are critical these days in industries like hospitality, electronic devices, entertainment etc where customers are quick to change their minds if they see even one poor online mention. Just to put it in perspective, it's quite possible, that the holiday resort you chose for your families previous vacation was decided, post a search for online reviews. Or the washing machine you bought was only after a thorough...