DVION Pearl (60,000 IU)
June 15, 2018
WHAT IS THE Rx REVIEWER?
TheRxReviewer is a web directory of prescriptive brands that will help the medical fraternity access details about pharmaceutical brands and help get more information on the molecule or formulation, from authentic sources. The purpose of this site is to ‘enhance the confidence of the prescription’ by providing accurate, relevant, unbiased, objective medical facts. TheRxReviewer does not compare, endorse, advocate or rate brands. We strongly discourage substitution and self-medication.
Latest Reviews
HEALTHCARE CAMPAIGNS IN FOCUS
Online Reputation and Pharma Brands
Online Reputation Management is a huge cause for concern in various industries today and it should be for pharma brands too. Brand reviews, third-party endorsements, and web write-ups are critical these days in industries like hospitality, electronic devices, entertainment etc where customers are quick to change their minds if they see even one poor online mention. Just to put it in perspective, it’s quite possible, that the holiday resort you chose for your families previous vacation was decided, post a search for online reviews. Or the washing machine you bought was...
June 28, 2018
Is the Prescription still a Secret?
Many years back, way before digital and pharmaceutical brands met in India, I was working on a communication plan for a latest generic me-too pharma brand. This brand was being launched by the company, knowing that there was a huge brand leader with almost 90% market share in the market. So much so, that the leading brand was almost a household name. One would think that who in their right mind would want to compete against that right? But in pharma, things are a bit different. This is the situation...
June 28, 2018
Yes, we Google prescriptions!
Figure this, a doctor prescribes a medicine, and you Google what he has prescribed. Yes? Of course, yes. We all do. And if we don’t. You will start now. There is a rising trend of people searching prescriptions online. Image Ref: https://www.mckinsey.com We ask, Why? Don’t patients trust doctors anymore? Of course they do. But as technologically armed individuals, we need more information on anything that relates with us. Do patients want to buy medicines online? Not always. Patients cant wait for Acute care medicines to...
July 3, 2018
The Digital Patient
Doctors have changed and so have patients. I still recall going to a doctor in the earlier days, waiting in a long line of patients who discussed what was wrong with them. It used to be a place to meet uncles and aunties from the area and catch up on what was happening in and around. The wooden partition between the patient and the doctor and the curtain between the doctor and his compounder. The paper packets of tablets and small plastic bottles with red syrups. Going back home, clueless...
July 20, 2018
A stitch in time saves 90% Osteoarthritis Cases
Alarming Facts on Arthritis OA is the causing diagnosis for more than 90% of the total hip or knee joint replacement operations being done worldwide. 1 Worldwide, osteoarthritis (OA) is estimated to be the 4 th leading cause of disability. 1 Prevalence of OA in India ranges from 17-60.6%. 2 Prevalence of OA increases with age and generally affects women more. In 2008, India was ranked one of the TOP 2 countries in the absolute number of people aged 65 and over ( 60 million). 3 Therefore in 2008–2040, there...
September 19, 2018
Vitamin D deficiency and CVD
AMI risk is COMPOUNDED by vitamin D deficiency Vitamin D deficiency is involved in the development of atherosclerosis and coronary heart disease Low levels of 25(OH)D are associated with higher risk of myocardial infarction in a graded manner, even after controlling for factors known to be associated with coronary artery disease. GiovannucciE et al. Arch Int Med 2008; 168 (11): 1174-1180 Vitamin D + Atorvastatin FDC Enhanced effectiveness of Atorvastatin with optimum Vitamin D3 level Castrillon JP, et al. International Journal of Endocrinology 2010 Indians: A unique population...
October 24, 2018
8 Amazing Health Benefits of Green Tea
An ancient Chinese proverb states “Better to be deprived of food for three days, than tea for one.” Did you know!! Green tea originates in China and was first brewed in 2737 B.C. during the reign of Emperor Chen Nung. Green tea is made from the leaves from Camellia sinensis that have undergone minimal oxidation during processing – its leaves are withered and steamed, not fermented like black and oolong teas. Green tea has been used as both a beverage and a medicine to help everything from controlling bleeding and...
October 24, 2018
Bone Factoids
The human bone is as strong as granite in supporting the weight. We are born with 300 bones, but only end up with 206 when we are adults because many of them join to make a single bone. The human hand has 27 bones; the face has 14! The longest bone in the body is the thigh bone, the femur — it’ s about1/4 of your height. The smallest is the stapes bone in the ear which can measure 1/10 of an inch. Did you know that humans and giraffes...
October 25, 2018
Chronic Low Back Pain
Chronic low back pain is …. Low back pain which has been present for longer than three months. Chronic low back pain may be due to Injury to structures of the back such as bones, muscles, ligaments, joints, nerves or the spinal cord. Disease of the structures of the back. Type of pain felt in chronic low back pain Aching, burning, stabbing or tingling, sharp or dull, and well-defined or vague. Chronic low back pain diagnosis Clinical examination X ray of back Specialized investigations ( CT scan or...
October 25, 2018
How do I assess and treat benign prostatic hyperplasia
Studies reveal that outpatient office visits for BPH in Canada rose by over 50% in four years. 1 With these rising numbers has been a dramatic shift in the assessment and treatment of LUTS due to BPH. As a consequence, the initial management of BPH has shifted from the urologist to the family practitioner and other primary care physicians.2,3 BPH has been shown to be a progressive disease and BPH-related lower urinary tract symptoms (LUTS) are some of the most common causes for consultation in urologic clinics.4The severity of clinical symptoms,...
October 25, 2018
The phenomenon of MIXED pain syndrome in clinical practice
Mixed pain phenomenon in chronic pain Chronic pain has been shown to be the result of NEUROPATHIC as well as NOCICEPTIVE pain mechanisms and has therefore been classified as a MIXED pain syndrome (Carlo Luca Romanò,et al). Nonspecific nociceptive pain is the result of an inflammatory response to tissue injury Neuropathic pain describes cutaneous projected pain arising from the lumbar spine and/or nerve roots (radicular pain or radiculopathy) (Carlo Luca Romanò,et al) Corollary Chronic pain = NEUROPATHIC + NOCICEPTIVE pain mechanisms The multifactorial nature of chronic pain such as...
October 25, 2018
Taking care of our Kidneys
The worldwide increase in the number of patients with chronic kidney disease and ultimately end-stage kidney disease requiring kidney replacement therapy is threatening to reach epidemic proportions over the next decade. This has an adverse effect on one’s health and quality of life, and gives rise to high health care expenditure. Caring for your kidneys is important because healthy kidneys filter out toxic waste products from the blood caused by environmental toxins. Role of the kidneys The kidneys are bean-shaped organs located near the middle of the back, just...
October 25, 2018
Diet in chronic diseases – Gallstone Disease
Need for planning diet in Gall Stone Disease: To prevent gallstone formation and To reduce the likelihood of painful attacks if the patient is already suffering from stones, it is important to reduce the intake of foods high in cholesterol and fats. Although diet doesn’t directly cause gallbladder problems, and it won’t cure them, watching what one eats and keeping a healthy weight might help them prevent gallstones from forming and avoid some discomfort if they do develop gallstones. Risk factors for getting gallstone disease are: Genetics: If somebody...
October 25, 2018
Doctor, what can I do to prevent prostate cancer?
Prostate cancer is the most common cancer among men. It is also one of the leading causes of cancer death among men of all races and Hispanic origin populations.1 For men diagnosed with prostate cancer, the question of what to do next is foremost in their minds. Surgery?Radiation?Wait to see how quickly the tumour grows? But somewhere in the midst of all the soul-searching, many inevitably wonder, ‘‘Is there anything I could have done to prevent prostate cancer in the first place?” Here is where your role as a family...
October 25, 2018
Gastroesophageal reflux
Gastroesophageal reflux (GER) is an involuntary retrograde passage of gastric contents into the esophagus with or without regurgitation or vomiting. Most episodes of reflux in healthy individuals last less than 3 minutes, occur in the postprandial period and cause few or no symptoms. Sometimes infants (0 to 12 months) spit up but do not have symptomatic reflux. About 50% of healthy 3- to 4-month-old infants spit up at least once a day, known as “happy spitting.” Most infants with asymptomatic GER grow normally and the condition often peaks at 4 months...
October 25, 2018